WEBSITE SUPPORT COPY
Fictional examples to adapt. The questions below are sample wording.
Product page
OPENING
Hi, I’m the website assistant. I can help with sizing, materials and delivery information for this product. What would you like to check?
IF YOU NEED TO CLARIFY
Are you checking the size or how it fits?
Use the page context to narrow the offer. Ask the follow-up only when the visitor’s question leaves that distinction unclear.
Pricing page
OPENING
I’m the website assistant. I can explain what’s included in each plan and where the published prices differ. What are you comparing?
IF YOU NEED TO CLARIFY
Which plans are you looking at?
Keep discounts, exceptions and custom quotes with the team that can approve them. Don’t imply that the chatbot can negotiate.
Help centre
OPENING
Hi, I’m the help assistant. I can help you find setup instructions and troubleshooting steps. What are you trying to do?
IF YOU NEED TO CLARIFY
What happens when you try that step?
A short description is often enough to start. Don’t ask for a full diagnostic report before you know what the problem is.
Delivery and returns
OPENING
I’m the website assistant. I can explain delivery and return policies. For a specific order, use the order-support link on this page. What would you like to know?
IF YOU NEED TO CLARIFY
Is this about the return policy or an order you’ve already placed?
This example assumes the chatbot cannot access orders. Mention order lookup only when that access actually exists, and use the proper account flow.
Booking page
OPENING
Hi, I’m the website assistant. I can explain the appointment types and what to prepare. Use the booking form to see available times and confirm an appointment. What would help you choose?
IF YOU NEED TO CLARIFY
Are you choosing an appointment type or checking what to bring?
Use this wording when availability and confirmation live in a separate booking system. A helpful answer is not a booking confirmation.
Requests for a person
OPENING
I’m the website assistant. I can help with general questions. If you need someone to review your account or make a decision, use the contact link on this page.
IF YOU NEED TO CLARIFY
Would you like help finding the right contact route?
Point to a real, monitored route. Say the message has been sent only after a connected handoff system confirms it.
“Website assistant” or “help assistant” is usually clearer than a made-up person’s name. Let visitors know they’re talking to a chatbot.
Read the opening beside the chatbot’s permissions. Remove any offer it cannot fulfil, including checking orders, booking times or sending messages.
Avoid a long menu of capabilities. Ask a short question, then clarify what is missing. Don’t make them repeat information the page already gives you.
The text collection includes these examples, their context notes and space to write your own version. Check the promises and contact routes before you use it.
Plain text (.txt) · save a copy from your browser, then edit it
The examples work with different website chatbots. These resources also cover customer reviews and a separate subject: how a business appears in search answers.